The Real Chocolate Company Marketing Essay

The Real Chocolate Company Marketing Essay The Real Chocolate Company is a Gourmet chocolate company that offers a wide range of products as well as handmade gourmet chocolate. They specialise in organic chocolates and have over 100 varieties of chocolate making them a potential threat to companies such as Heresy and Ferrero-Rocher. The company was identified as one of the fastest growing small public companies this is according to the information provided in the case study. This assignment will look at the current strategic position of the real chocolate company, as well as their range of products and services. This assignment will also look at the key stake holders and the strategic purpose followed by an in-depth look at the strategist intent, External Analysis External Analysis examines the opportunities and threats that existing in the current environment in which the business practices. In every business opportunities exist and threats independently and in the ever changing markets opportunist and threats can emerge rapidly. In this section I will use pestle and porters 5 forces to examine the threats and opportunities 1.1PESTLE Analysis Threats The Real Chocolate company as well as almost every company that sells goods and services, must comply with government regulations in the country thy operate in, it can become a threat if the regulation change on the amount of chocolate that can be produced and consumed, according to (Morone, 2002) the obesity levels in the US have reached an all-time high and fast food and confectionery good such as Chocolate and sweets are to blame, this external force can threaten the Real chocolate company. Taxes on candy and other legislations would affect the cost of chocolates and confectionery products, this threat could seriously affect the real chocolate company, as the company do not sell their goods in local stores they are at a bigger disadvantage, but as products are made in store and by hand production can be stopped relatively easily. Health concerns can also affect the sales of the chocolate despite the fact that dark chocolate has numerous health benefits, but when taken irresponsibly can have a negative affect. As mentioned earlier, obesity is one concern that seems to be affecting very business and companies have to create healthier alternatives. Prices of raw materials could increase and decrease depending on the stability of the economy and or the market, in the case of environment wheatear conditions in cocoa farms can become harsh and affect the amount of coca produce, with limited supplies the demand for coca will be higher and the price for the raw material will be greater. This is the main threat that the real chocolate company faces, unlike other problems that can be solved with creating healthier alternatives, this threat cannot be fixed unless the real chocolate company invested in their own coca farm Opportunities Young people are becoming more independent from a younger age therefore they should become the target market for gourmet chocolate the real chocolate company, this group can serve as a potential opportunity to increase sales. Improvement of the company website can allow for better promotion of products as well as greater networking opportunities such as increasing client portfolio and hopeful gain international clients thus improving the companies chances of being successful overseas. Following Ferrero-Rochers designed of their packages; the real chocolate company should package their products in a unique design that helps them stand of from the competition, also they can take advantage of their varieties and package each particular chocolate in its personal package, this could be costly but it will include public awareness of the company. Join the health bandwagon, the real chocolate company can use the obesity threat to their advantage by creating more helter alternatives, it would help if the company stressed the fact that their product is health compared to the competitions. 1.2 Porter 5 forces Assess the competitive environment to find the threats and opportunities that the real chocolate company faces in their market. Rivalry in the chocolate industry is very high, according to the research conducted in other assignments the market is highly competitive, this means that more experienced companies in the market will have larger growth and greater returns compared to the real chocolate company, this threat means that the Real Chocolate company would need to create a new strategy in order to compete directly with the larger rivals Suppliers have the most power in the chocolate industry as stated earlier, in the even a war or weather conditions affect the coca supplies the price of chocolate will rise, this means the real chocolate company needs to pay more and to cover the cost would have to increase price. According to (Wearden, 2011) coca prises are on the rise this means that suppliers will have an even greater power over the real chocolate factory. Entry into the market is high but as the real chocolate sells organic gourmet chocolate they are not in immediate danger from new generic chocolate companies entering the market. Internal Analysis This section will identify the internal capabilities of the real chocolate company and match them against factors commonly found in the industry. 2.1 Strengths and Weaknesses A company motto might not seem so important but Perfection in handmade gourmet chocolate is an excellent way to inform customers of the quality and care than goes into the chocolates. The companys high regard for the community is a real strength wherein the company provides sponsorships and provision for educational opportunities, as stated in the case study this method is low-cost but has a high publicity return. Publicity is an essential for small companies and the more people know about the company the greater the potential for new customers. The larger varieties is a competitive advantage that other chocolatiers lack, the larger pieces of gourmet and the variety doesnt limit the customers which promotes higher sales as they have enough variety to cater to every customer. The real chocolate company strengths include their new integrated management system , Manufacturing resource planning (MRP II) makes sure the companys system are maintained, the new system allows the company to predict and planning for any issues that might affect the company on a daily basis. Ideally it addresses operational planning units and is capable of answering what-if questions, constantly readjusting to the every changing units, this is according to (Investopedia, 2009) Bad promotion can be the down fall of any company, in the case of the Real Chocolate company advertisement or lack of it is one of the biggest weaknesses of the company. With the proper advertisement tools the real chocolate company would increase the number of customers they have as well as increase sales. One of the biggest weaknesses the real chocolate company has is there lack of innovations; competitors have branched out into different markets or even different aspects in the same market, for example Hershey (a rival chocolate company) has kept in the same market but has created a number of confectioneries goods to increase their sales and market portfolio. Staff strength http://essayblog.org/wp-content/samples/chocolate.pdf http://en.wikipedia.org/wiki/File:Porters_five_forces.PNG http://www.ukessays.com/essays/business/using-strategic-analysis-and-strategic-management-business-essay.php

Looking Glass Self Essay

In the most basic terms the Looking Glass self is your self image which is formed by the views others hold of you. These views the people around you have can have either a positive or negative effect on your self imagine. First we picture how our personality and appearance will come off to others, and then we think about how they will judge our personality and appearance. As people around us pass judgment on who we are this is when our self-concept develops, basically who we think we are and how we feel about ourselves as a whole. These judgments’ can have a powerful effect on ones beliefs and feelings about themselves. I’ve felt and been effected by the beliefs another person has about me. When I was in the 8th grade I thought I was a wonderful student, smart, well behaved. I felt as though my teachers all thought the same way. Then one day my homeroom teacher called me stupid for missing a homework assignment. To be called out in front of the class like that was horrifying. Though that wasn’t the only time an incidence like that occurred. In the 9th grade I struggled with math. I did poorly on tests, I already lacked confidence in the subject and it took one day with a substitute teacher to shatter it completely. I will never forget the words she said to me â€Å"Why can’t you finish the test? Are you stupid? † As child of any age, those words are damaging to the way you feel about yourself, and the way you think others perceive you. â€Å"Tell a child he’s stupid enough times and eventually he’ll start believing you, claims Benj Vardigan, with the Behavioral Institute. When a child makes mistakes or doesn’t understand a concept, his knee-jerk reaction may be to conclude that he’s stupid. Take that one step further and watch a child stop trying to understand or stop trying to learn a concept because he automatically assumes he can’t figure it out. † (Hatter) In A Class Divided on of the first examples of looking glass self that I picked up on was when the children came back in from recess after fighting. Mrs. Elliot asks â€Å"What’s wrong with being called brown eyes? † and a little boy, Roy, says â€Å"It means we’re stupider and – well, not that†¦Ã¢â‚¬  It’s immediate how the effect of this experiment took hold. These children took to heart what their teacher, Mrs. Elliot had said, that brown eyed children are less than blue eyed children, they aren’t as smart or as well behaved. In the first day of the lesson the effects on their peers perception of them had caused so much turmoil that it caused one child to hit another, clearly the negative aspect of looking glass. In the Teaching Adults section, Mrs. Elliott describes how she gave tests before during and after the lesson on discrimination. Telling the audience that the student test scores raise on the day they are on top, scores drop when they are on the bottom and after the experiment the children’s testing scores maintain a higher level. She attributed this to the children discovering how good they are. I believe instilling a positive self-imagine in a child is one of the most important things a parent, or teacher can do. â€Å"Whether self-concept is positive or negative can influence important areas of a child’s development and achievement. Educators have recognized that there is a link between self-concept and performance in school. Students with a strong self-concept tend to have good grades and take an active role in school. They are able to accept challenges and enjoy new learning experiences. Students with a negative self-concept tend to have both attitude and behavior problems. They may be unwilling to try new things, because they believe they will fail anyway, or they may not work up to their potential. Some educators feel that a positive self-concept is so important that children need to be taught to like themselves before they are taught academic skills such as reading, writing, and mathematics. † (Myers-Walls and Hinkley)

Adha - 1079 Words

Attention Deficit Hyperactivity Disorder By Lakisha Mitchell Nash Community College Learning with Behavior Disorders Catherine Jancso EDU 222 10-22-11 Abstract This paper explores the causes, symptoms, diagnosis and treatment of attention deficit hyperactivity disorder. Attention deficit hyperactivity disorder is a condition that can affect children and adults. ADHD in children can cause trouble with focus, patience, and over activity. ADHD is the most common childhood disorder and usually appear early in life often between the ages of 3 and 6. Children that are diagnosed with ADHD usually have problems at home, school and in their social life.†¦show more content†¦If ADHD is left untreated, it can cause problems for children who can’t focus or control themselves; they may struggle in school, get into frequent trouble and find it hard to get along with others. ADHD symptoms fall into three categories: inattention, hyperactivity, and impulsivity. Symptoms usually appear early in life often between the ages of 3 and 6. Children with inattentive symptoms may have poor listening skills, forget things, avoid task requiring sustained mental effort, miss details, make careless mistakes, switch from one activity to another, lose things, and have trouble with homework, Some symptoms of hyperactive are talking excessively, fidget and squirm in seat, have trouble sitting still during dinner, school, story time, and some inappropriate running and climbing. Impulsive symptoms may be blurting out inappropriate comments, showing emotions without restraint, acting without regard for consequences, and interrupting conversations. Children develop at different speeds making it hard to diagnose ADHD. A pediatrician can determine whether your child has ADHD using standard guidelines developed by the American Academy of Pediatrics. Symptoms must be present in more than one setting such as home, school, or in peer relationships. 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Chance of Rain Making Sense of Precipitation Forecasts

Chance of rain, aka the chance of precipitation and probability of precipitation (PoPs), tells you the likelihood (expressed as a percentage) that a location within your forecast area will see measurable precipitation (at least 0.01 inch) during a specified time period. Lets say tomorrows forecast says your city has a 30% chance of precipitation. This does not mean: Theres a 30% chance it will rain and a 70% chance it wontThree out of 10 times when the weather is similar, it will rain  Precipitation will fall 30% of the day (or night)Thirty percent of the forecast area will experience rain, snow, or storms Rather, the correct interpretation would be: there is a 30% chance that 0.01 inch (or more) of rain will fall somewhere (at any one or multiple locations) within the forecast area. PoP Adjectives Sometimes a forecast wont mention the percent chance of precipitation outright, but instead, will use descriptive words to suggest it. Whenever you see or hear them, heres how to know what percent that is: Forecast Terminology PoP Precipitation's Areal Coverage -- Less than 20% Drizzle, sprinkle (flurries) Slight chance 20% Isolated Chance 30-50% Scattered Likely 60-70% Numerous Notice that no descriptive words are listed for probabilities of precipitation of 80%, 90%, or 100% This is because when the chance of rain is this high, its basically a given that precipitation will occur. Instead, youll see words like periods of, occasional, or intermittent used, each conveying that precipitation is promised. You may also see the type of precipitation punctuated with a period;  rain, snow, showers, and thunderstorms. If we apply these expressions to our example of a 30% chance of rain, the forecast could read in any of the following ways: A 30% chance of showers A chance of showers Scattered showers. How Much Rain Will Accumulate Not only will your forecast tell you how likely your city is to see rain and how much of your city it will cover  itll also let you know the volume of rain that will fall. This intensity is indicated by the following terms: Terminology Rainfall Rate Very light 0.01 inch per hour Light 0.01 to 0.1 inch per hour Moderate 0.1 to 0.3 inches per hour Heavy 0.3 inches per hour How Long the Rain Will Last Most rain forecasts will specify a period of time when the rain can be expected (​after 1 p.m., before 10 p.m., etc.). If yours doesnt, pay attention to whether the chance of rain is advertised in your daytime or nighttime forecast. If its included in your daytime forecast (that is, This afternoon, Monday, etc.), look for it to occur sometime from 6 a.m. to 6 p.m. local time. If its included in your overnight forecast (Tonight, Monday Night, etc.), then expect it between 6 p.m. to 6 a.m. local time. DIY Chance of Rain Forecast Meteorologists arrive at precipitation forecasts by considering two things: How confident they are that precipitation will fall somewhere within the forecast area.How much of the area will get measurable (at least 0.01 inch) rain or snow. This relationship is expressed by the simple formula: Chance of rain Confidence x Areal coverage Where confidence and areal coverage are both percentages in decimal form (that is 60% 0.6). In the U.S. and Canada, the chance of precipitation values is always rounded to increments of 10%. The UKs Met Office rounds theirs to 5%.